Effective Retail Marketing Strategies to Drive Sales

As individuals’ lifestyles improve, the retail industry is also evolving and adopting new trends. Retailers are now developing strategies to improve customer relations and make their stay within the stores smooth. Implementing appropriate marketing tactics is beneficial to the retail business. It creates trust for the goods offered in the

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The Different Types of Anchor Texts

If you’ve been trying to make your article or webpage SEO-friendly, chances are you’ve heard about anchor texts. Well, a big part of SEO implementation is backlinking, whether to an authority page or even your own site. This is where anchor texts come in, so what are they? What Is

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SEO 101: A Beginner’s Guide to Link Building

Are you looking toward growing your website’s organic traffic? Well, some link building should get you sorted, among other factors. If done correctly, link building can provide excellent results, as search engines will recognize that your site has the same authority as its links. Poor-quality links eventually affect the domain

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How to Increase Sales Through Email Marketing

Email marketing is widely considered to be one of the best forms of digital marketing out there. It is still one of the most reliable forms of marketing and is used by many businesses today. One of the reasons that email marketing is so appealing to businesses is because it

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Blue Water Writing: The Rising Tides of the Ebook Industry

If the print industry had its wild west, the ebook industry’s is currently experiencing a major hurricane. The rising tides are pushing past the dunes and reaching into the streets. As a first-time Kindle author, I’m having trouble finding solid ground. Reading Twitter promotions about new publications on my phone every

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