SEO 101: A Beginner’s Guide to Link Building

Are you looking toward growing your website’s organic traffic? Well, some link building should get you sorted, among other factors.

If done correctly, link building can provide excellent results, as search engines will recognize that your site has the same authority as its links. Poor-quality links eventually affect the domain authority of a website. This will in turn affect search engines rankings, leading to minimized organic traffic.

That’s why we’ve created this link building guide for beginners!

What Is Link Building In SEO?

Link building is acquiring links from other websites to improve your search engine ranking. The more links you have, the higher you’ll rank in search engines when people search for your website.

The idea behind link building is to get other websites to link back to your site. This is known as a ‘link exchange’ or ‘link exchange campaign’, a common SEO practice.

There are several different types of link building:

  1. Inbound links – These are links that you add to your site from other websites on purpose.
  2. Outbound links – These are links that direct visitors away from your site. There main aim is to provide additional information on the content being talked about.
  3. Referral links – These are links that come from people who have previously visited your site and left a comment or posted something about it on another website.

Anchor Text in Link Building

When building links, it’s essential to know what anchor text means. Anchor text is a part of an anchor link that appears in the destination URL. In other words, it’s the keyword or phrase that you want to rank for on a search engine result page (SERP).

Anchor text helps search engines understand your intent when users click on a link. It’s also one of the most critical factors in determining how well your site will rank in search results.

Anchor texts should be relevant to the topic of your website and your target audience. If you’re building a website about cars, for example, don’t use an anchor text like ‘cars’ as the link because it’s irrelevant to your audience. Instead, try thinking about what makes a car tremendous or what people might be searching for when they come across the term ‘car’.

How to Build Links for SEO Purposes

Link building is an integral part of SEO, but it’s not always easy to do. There’s a lot of work involved, and you need to be on top of your game to get the desired results.

There are many ways to build links for SEO purposes, but here are some of the most effective ones:

  1. Guest blogging: Guest blogging is a great way to build links for SEO purposes because it helps you build your network in a targeted fashion and get more exposure for your website. You can pick relevant topics for your business and let other sites know about them by providing them with content and links. When you publish guest posts on other websites, make sure they have a link back to your site so that search engines can see where they came from (and how important they are).
  2. Promoting other people’s content: This can also help you build links for SEO purposes because it shows that you’re an established expert in your field who knows what works and what doesn’t. Promoting other people’s content isn’t just about giving them credit – it’s also about sharing value by providing helpful information or insights that readers can use to their advantage.
  3. Create an Editorial Calendar: Your editorial calendar is probably the most important thing you need to do regarding link building. This is because it will help you plan out your content creation process so that you are not just publishing random articles or blog posts at random times throughout the week (or month). The best way to create an editorial calendar is by using a tool like Google Docs or WordPress (or any other software) and setting up a template with all your posting schedules clearly laid out for each day of the week. Then, you have to fill in each day’s schedule with what content you want to publish for each day and any relevant keywords you want to include in those posts.

The Difference Between White Hat and Black Hat Link-Building Tactics

There is a vast difference between white hat and black hat link-building tactics. White hat link building is the practice of building links relevant to your website. In contrast, black hat link building is the practice of generating links to manipulate Google into giving you an unnatural ranking.

  • White Hat Link Building

White hat link building involves making sure your links are relevant. You don’t want to create spammy links, which can harm your site’s reputation. It also involves creating textually similar links to other sites but not exact matches. Instead, you want to create some sort of relationship with those sites by using terms or phrases that are similar enough to make it seem natural for people to link back to them.

  • Black Hat Link Building

Black hat link building uses unethical methods like keyword stuffing or cloaking to increase search engine rankings artificially. This tactic is used when no one is looking for the same content on both websites so that a higher ranking can be achieved by having multiple links pointing back to one page (as opposed to a single link from one website pointing back).


If you’re a blog owner or intend to own one soon, you need to understand SEO in detail. Understanding SEO better will place you ahead of your competitors regarding expertise, authoritativeness, and trustworthiness (EAT).

Be sure to keep sifting through the internet frequently so you can learn more and stay updated in terms of Google’s SEO guidelines.

Leave a Reply

Your email address will not be published. Required fields are marked *